Insights

First Data synthesizes industry knowledge, real-world experience and potential opportunities into key insights. These Insights are as integral to the way we do business as our products and services. Change—specifically innovative, pioneering change—represents opportunity. Our experts offer points of view on various topics to help you navigate today's ever-changing technology and the future of payments.

Perspective: What Do Consumers Really Think About Debit Rewards? And What Can You Do About It?

Julie Bohn
Consumers are increasingly choosing debit over credit. Many members of Generation Y have always used debit cards–39 percent of Gen Yers use their card at least 15 times each month, according to Aité Group’s 2009 report Engaging GenY: Cultivating a New Generation of Banking Customers–and other consumers are making the transition as a way to re-structure how they control their spending. Are you making that switch worth their while?

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Perspective: Linking STAR® Debit Card Accounts to PayPal®

Julie Saville
First Data recently announced an agreement with PayPal® that allows debit cardholders in the STAR® Network to link their debit cards to PayPal accounts right from their financial institution’s online banking site. This is an industry first and we’re excited to be working with PayPal to help consumers feel more comfortable when they shop online.

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The Case For ATM Advertising

First Data Thought Leadership
Read about the Case for ATM Advertising: An International Perspective.

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Redefining the Case for Effective ATM Management

Andrew Morse
Read First Data article on Redefining the Case for Effective ATM Management.

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ATM Outsourcing: Turning Costs into Profits

First Data Thought Leadership
First Data ATM Outsourcing allows Financial Institutions to upgrade to the latest ATM technologies.

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